+170% online sales from our optimization of Google SEM campaigns
Number of employees
25 to 100
Type of campaign
Province of Quebec
For Chaussures Fillion, Search Engine Marketing was not an unknown territory, but they lacked the time and expertise to bring their campaigns to the next level. They needed help to boost their online sales, so we went all in without hesitation.
The first step was to analyze their current SEM campaigns. From there, we extracted and kept what was performing well and identified where our opportunities for optimization were.
Based on active listening and analyzing these precious pieces of information, our approach allowed us to create new ads to let Fillion Shoes get the best ROAS possible.
How did we optimize the efficiency of the campaign?
Restructuration of all SEM campaigns on Google Ads
Better targeting of geographic areas by putting most of the budget in the cities that are bringing the most conversions.
Analysis and continuous improvement of keywords and their match types for each ad group.
Exclusion of costly keywords that bring little or no results, as well as irrelevant queries
Continuous improvement of the copywriting and CTA’s (Call to Action) to ensure relevance with the related keywords.
Implementation of seasonal bidding scripts and seasonal labels, allowing all campaigns to stay relevant throughout the year.
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