MULTI PATIO RAMPE EXPERTS
177 quotes requested over a 6 months long Google Ads campaign
Number of employees
10 to 25
Type of campaign
Brand awareness and consideration
Quebec City and surrounding areas
Multi Patio Rampe Experts specializes in high-end products in the outdoor patio and awning construction sector. Although they already had active Google Ads campaigns managed externally, they saw the need for a complete overhaul to boost their online performance.
Our mission was to survey existing campaigns to identify opportunities for improvement and implement a renewed strategy to maximize ROI.
By diving into the metrics of their previous Google Ads campaigns, we were able to analyze the structure, keywords, traffic behaviour and quality of conversions.
Ad group structure can be simplified by merging similar ad groups, targeting more specific products, and clearly distinguishing between them.
Selection of more targeted keywords to generate more qualified searches.
Expansion of the keyword list for better coverage while maintaining relevance.
Creation of a custom list of negative keywords to avoid appearing in irrelevant searches.
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