MULTI PATIO RAMPE EXPERTS

177 quotes requested over a 6 months long Google Ads campaign

Number of employees

10 to 25

Industry

Construction

Type of campaign

Brand awareness and consideration

Where?

Quebec City and surrounding areas

What was
the goal?

Multi Patio Rampe Experts specializes in high-end products in the outdoor patio and awning construction sector. Although they already had active Google Ads campaigns managed externally, they saw the need for a complete overhaul to boost their online performance.

Our mission was to survey existing campaigns to identify opportunities for improvement and implement a renewed strategy to maximize ROI.

The Strategy

By diving into the metrics of their previous Google Ads campaigns, we were able to analyze the structure, keywords, traffic behaviour and quality of conversions.

Chosen digital marketing platforms

The Solutions

Simplify

Ad group structure can be simplified by merging similar ad groups, targeting more specific products, and clearly distinguishing between them.

Identify

Selection of more targeted keywords to generate more qualified searches.

Expand

Expansion of the keyword list for better coverage while maintaining relevance.

Personalize

Creation of a custom list of negative keywords to avoid appearing in irrelevant searches.

The Results

The key to MPRE’s success has been the in-depth analysis followed by a well-developed and executed strategy. Once again, our commitment to efficiency and performance has translated into tangible results.

From January 19 to July 9, 2023:

177

quotes requested through Google ads

166

calls from paid searches

4.2⁠%

conversion rate