CARON & GUAY
Increase prospects by redefining brand perception.
Number of employees
100+
Industry
Construction
Types of campaign
Brand awareness and consideration and lead generation
Where?
Greater Quebec City, Sherbrooke, and Rimouski
What was
the goal?
A company specializing in doors and windows for over 65 years, Caron & Guay relies on local expertise and continuous innovation to offer high-quality products adapted to the harsh climate of Quebec.
Recognized for its exemplary customer service, the company wants to strengthen its online presence and reach a wider audience, while adjusting its brand perception to attract projects of all sizes and diversify its clientele.
Chosen digital marketing channels
Google ads
Meta ads
Performance Max
The strategy
PLG developed a digital advertising strategy to demonstrate that high-quality doors and windows can be accessible to all budgets. This approach includes an optimized landing page and a variety of visuals to communicate this message.
The strategy is based on the idea that quality is not exclusively a luxury, which opens the brand to a more diverse audience.
Consideration: Highlighting the diversity and accessibility of Caron & Guay products by emphasizing that quality can suit various budgets and renovation project styles. Engaging content, including before/after transformation carousels and case studies, was designed to address misconceptions about the brand and thus create a connection with a wider audience. By increasing brand awareness, we encouraged a more diverse audience to consider Caron & Guay for their residential projects.
Conversion: Through an effective remarketing strategy on Meta Ads and Google, we targeted landing page visitors to maximize conversions and generate qualified leads. This approach helped convert an engaged audience and increase the number of prospects while reducing the cost per conversion.
The creatives
Our campaigns feature a variety of content formats, including motion graphics, carousels, and visuals showcasing typical home renovation projects. Our goal is to connect with a broader audience by creating relatable content that customers can envision in their own homes.
By highlighting more everyday renovation projects, we aimed to resonate with a wider audience and help them see themselves in the homes featured in our campaigns.
Carrousels
Motions
Let’s talk numbers
Over a six-month period, our strategy led to a significant increase in landing page conversion rates, resulting in a more diverse and larger pool of leads. This demonstrates the power of a multi-channel approach coupled with engaging content.
Between May 1st and October 31st, 2024, we achieved the following results:
%
market share
26.50$
cost per conversion
900+
number of leads generated
%
conversion rate
These results highlight the effectiveness of our strategy in driving audience engagement, expanding our customer base, and enhancing brand recognition.
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