Cégep de Lévis
Becoming a top-choice cegep through a bold digital strategy
Number of employees
500+
Industry
Education
Types of campaign
Reputation and consideration
Where?
Quebec and its South Shore
What is the project?
Cégep de Lévis undertook a complete overhaul of its brand image with the goal of positioning itself as a top-choice institution for prospective students. They then approached us to develop a digital strategy capable of translating this new vision into concrete actions.
Main objective:
Increase the number of admissions in the first round.
Our mission:
Create and implement a digital advertising strategy starting almost from scratch, while adhering to the new visual identity and providing strategic recommendations tailored to their reality.
Chosen acquisition channels
Google ads
Meta ads
Performance Max
TikTok
YouTube
Snapchat
The strategy
We developed a strategy focused on content rather than fine audience segmentation, due to the diversity of profiles targeted by the education sector.
Two main targets
- Future students: Attracted by the dynamism, opportunities, and programs.
- Their parents: Concerned with reputation, safety, and the learning environment.
To meet the expectations of these two groups, in 2024, we produced content with several key requirements:
- Illustrate an inspiring and high-quality educational environment.
- Highlight the modern infrastructure and academic excellence of the CEGEP.
- Address parents’ concerns while capturing the attention of young people.
The three main themes to highlight were sports, educational spaces (laboratories, library, etc.), and living areas.
Additionally, we created a dedicated landing page. This page was not directly intended to generate immediate registrations but to extend the advertising experience and encourage visitors to explore the programs offered.
Creatives solutions
The campaigns are available in various formats, tailored to each platform:
- Dynamic videos: For TikTok, Meta, YouTube, and Performance Max
- Static images: For Meta and Performance Max
- Motion design: To enhance the visual aspect and capture attention.
Each piece of content follows a shared artistic direction, balancing visual quality and authenticity to avoid overly generic communication.
Dynamic videos
For TikTok, Meta, YouTube et Performance Max
Landing page
Performance Max
Static images: For Meta and Performance Max
Carrousel
The results
In three years, the digital strategy, with the sustained collaboration of Cégep de Lévis, allowed it to stand out in a competitive sector, with an increase in the number of enrollments greater than that of other CEGEPs in the region.
In 2024 :
15 MILLIONS
impressions
1,6 MILLIONS
reach
91 000
website visits
%
presence at the fall open house
%
registrations compared to 2023
This growth exceeds the regional average and confirms Cégep de Lévis’ positioning as a top-choice institution for prospective students.
Cégep de Lévis trusted us to build a digital strategy aligned with their new image, while moving away from traditional approaches in the sector. Through this collaboration, we developed campaigns tailored to their goals, which strengthened their reputation and appeal among students and their parents. This approach allowed the CEGEP to solidify its position and lay the groundwork for a promising future.
a piece of cake
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