Société immobilière Arbois

Strengthen Digital Presence and Enhance Prospect Qualification

Number of Employees

25 to 100

Industry

Real estate

Type of campaign

Lead generation

Reach

Quebec City and surroundings

What was
the goal?

The goal was to increase the visibility of Arbois in Quebec City for its construction projects such as Le 4165 and Le Solstice, two condo buildings, and to generate qualified leads, whether by phone or via a contact form.

Chosen digital marketing platforms

The Strategy

To achieve Arbois's objectives, we developed and implemented a multi-platform advertising strategy focused on enhancing the company's online presence and driving more qualified website traffic

The first step was to develop a targeted advertising strategy, designed not only to strengthen Arbois’s digital presence but also to attract more qualified web traffic interested in renting condominiums in Quebec City. This strategy aimed to highlight Arbois’s flagship projects, Le 4165 and Le Solstice, and to increase their visibility in different areas of the city. Special attention was given to Performance Max campaigns, allowing Arbois to reach audiences beyond the traditional search network and optimize the reach and effectiveness of their advertising campaigns.

The setup and rigorous monitoring of the advertising campaigns were crucial to ensure their success. PLG launched dynamic campaigns and consistently adjusted and optimized them based on performance and user behavior. This approach ensured that the campaigns remained relevant and effective throughout their deployment, thus maximizing the return on investment for Arbois.

Finally, designing a specific landing page for the two construction projects significantly contributed to improving overall results. This page was necessary for Google Ads campaigns, as someone looking to rent an apartment in Quebec City might be interested in either Le 4165 or Le Solstice. By centralizing information related to these projects on a dedicated landing page, we improved the user experience and facilitated the conversion of visitors into qualified leads.

The Strategy

To achieve Arbois’s objectives, we developed and implemented a multi-platform advertising strategy focused on enhancing the company’s online presence and driving more qualified website traffic.

The first step was to develop a targeted advertising strategy, designed not only to strengthen Arbois’s digital presence but also to attract more qualified web traffic interested in renting condominiums in Quebec City. This strategy aimed to highlight Arbois’s flagship projects, Le 4165 and Le Solstice, and to increase their visibility in different areas of the city. Special attention was given to Performance Max campaigns, allowing Arbois to reach audiences beyond the traditional search network and optimize the reach and effectiveness of their advertising campaigns.

The setup and rigorous monitoring of the advertising campaigns were crucial to ensure their success. PLG launched dynamic campaigns and consistently adjusted and optimized them based on performance and user behavior. This approach ensured that the campaigns remained relevant and effective throughout their deployment, thus maximizing the return on investment for Arbois.

Finally, designing a specific landing page for the two construction projects significantly contributed to improving overall results. This page was necessary for Google Ads campaigns, as someone looking to rent an apartment in Quebec City might be interested in either Le 4165 or Le Solstice. By centralizing information related to these projects on a dedicated landing page, we improved the user experience and facilitated the conversion of visitors into qualified leads.

Develop an effective advertising strategy for leasing high-end rental condos.

Create compelling visual and textual content, such as carousels and motion design.

Launch, manage, and optimize advertising campaigns.

Create and optimize a landing page tailored to the conversion funnel.

The Creatives

Creating engaging content was also at the heart of this strategy. Our graphic designers produced a variety of static and animated visual content, such as motion designs, designed to capture users’ attention and spark their interest. 

This content was tailored to different advertising platforms, including Facebook Ads, Instagram Ads, and the Google Search Network.

Finally, the landing page created for Arbois’s projects offers clear calls to action and is optimized for direct and effective communication, addressing users’ queries and needs.

The Results

Qualified leads generated

1,375 contact forms and 1,790 clicks on calls to action.

Substantial gains in web visitors

127,100 sessions recorded on the landing page.

Strong presence on key platforms

Over 2,000,000 impressions on Facebook and 600,000 on Google Ads

Want these results for your business?