Armoires AD+

A human advertising campaign that outshines the competition

Number of employees

11 to 25

Industry

Manufacturing

Types of campaign

Lead generation and sales

Where?

Greater Quebec city area

What was
the goal?

Increase brand awareness, optimize online presence, and generate qualified quote requests.

Armoires AD+, a specialist in the design, manufacture, and installation of custom cabinets, wanted to boost its sales and maximize its visibility on the web. To establish itself in the competitive kitchen and bathroom renovation market, the company called on our agency to deploy a multidimensional digital strategy, primarily focused on social networks.

Chosen acquisition channels

The strategy

To achieve Armoires AD+’s objectives and position them as the undisputed leader in the Quebec City region, we developed and implemented a creative omnichannel advertising strategy focused on human values.

Our campaign managers, project managers, and graphic designers worked closely together to create a strategic and targeted digital campaign.

The targeting strategy was structured around segmenting the user journey into three distinct phases:

Awareness phase

The campaign initially targeted a broad audience in the greater Quebec City area, including Beauce, focusing on people interested in interior renovation.

Acquisition phase

The second stage aimed to refine targeting to reach demographic segments more likely to invest in improving their living space, through personalized and engaging content.

Conversion phase

The final phase targeted a warm audience, consisting of users who had shown interest in Armoires AD+’s services. Incentive messages were highlighted with the aim of converting their interest into quote requests.

The creatives

The advertising visuals were customized for different market segments, highlighting enjoyable moments of life in spaces renovated by Armoires AD+.

« Humans at the heart
of the home »

Human life moments at the heart of the motion design

Convey a human touch with warm tones photos

Simple graphic elements to add a touch of authenticity

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landing page

Design a landing page with an optimized form for higher conversions

The results

Results which demonstrate the effectiveness of humanizing the content of a marketing campaign and the multichannel strategy implemented by the PLG team.