The strategy

Our team began comprehensively auditing of Techno Metal Post’s existing online campaigns across all accounts. The goal was to identify what was working well and what needed to be revised technically and creatively.

One of the main challenges was managing multiple territories while ensuring customized advertising for each based on specific criteria (market, budget, projects, etc.).

We developed an efficient campaign management structure, including budgeting and reporting, that can be easily replicated when adding new dealerships.

Based on these findings, we collaborated with Techno Metal Post to create advertising content tailored to different audience segments. Some content is designed to educate audiences unfamiliar with the solution, while others highlight the company’s expertise in the field. Finally, we created content focused on demonstrations and social proof.